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Driving Sales Efficiency During a Market Slowdown - Part 1
This two-part series provides six proven techniques to improve execution without major investment. We focus on saving money and time...
Apr 13, 20233 min read
Featured Content


Standing Out in a Competitive Market
Differentiation is key to survival in a crowded market. Competitive companies need to be well-informed and well-equipped if they want to sta
Oct 20, 20234 min read


Verified Case Study: Climate Vault Leverages Trustworthy Customer References to Fight Climate Change
Introduction: Climate Vault offers carbon reduction and removal solutions to organizations aiming to neutralize their carbon footprint....
Sep 7, 20233 min read


The Three Myths of Customer References
Traditionally, customer references have been seen as the last push to convince prospects to make a purchase decision. However, this...
Jun 29, 20233 min read


How to Fix Your Customer Reference Program
For all the hype around “digital transformation,” the sad reality is that in B2B selling, the use of references is stuck in the '90s....
Jun 8, 20233 min read


Driving Sales Efficiency During a Market Slowdown - Part 2
The second article of a two-part series, this piece covers how to leverage the assets you already have to fill the top of the sales funnel.
Apr 20, 20232 min read


Driving Sales Efficiency During a Market Slowdown - Part 1
This two-part series provides six proven techniques to improve execution without major investment. We focus on saving money and time...
Apr 13, 20233 min read
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